FEATURED PROJECT
Nova Genomics
I designed Nova Genomics’ website, translated complex medical information into easy-to-understand web content, optimized the content for SEO, and created supporting materials for patients and healthcare professionals.
SERVICES
Website Design, UX/UI Design, Content Strategy, SEO Optimization, Interactive PDFs
INDUSTRY
Healthcare / Genetics
ROLE
Contract Website Designer
YEAR
2024
CONTENT DEVELOPMENT
I translated technical documentation and sales presentations into website content optimized for readability, originality, and search engines.
Technical Guide & Documentation
Page Layout &
Content Writing
SEMrush Review for
SEO & Originality
Content Editing & Refinement
Publish
Website
Technical Guide & Documentation
Page Layout & Content Writing
SEMRush ReviewSEO & Originality
Content Editing & Refinement
Publish Website
DESIGNING FOR CLARITY
The biggest challenge with this project was making complex medical information approachable. Using technical documentation and sales materials as a foundation, I wrote website content and created a user experience that made complex genetic testing information easier to understand for both patients and healthcare providers.
Simplified Technical Information
I translated scientific documentation and sales presentations into clear, approachable website copy while preserving technical accuracy.
Structured Content Around User Needs
I organized information into logical sections with clear navigation, strong visual hierarchy, and scannable layouts so patients and providers could quickly find answers.
THE IMPACT
By translating complex medical information into approachable website content, I created a user experience that made genetic testing easier to understand while supporting patient education, lead generation, and long-term growth.
$10,000
in qualified leads within the first month post-launch
Content
written and optimized for originality and search engines
Interactivity
branded, fillable PDF forms to simplify information collection
SUPPORTING MATERIALS
To support Nova beyond the website, I designed interactive resources and trade show cards and banners that extended the digital experience into patient education and event marketing.
INFO CARD
INFO CARD
TRADESHOW BANNER
DOCUMENTATION
FILLABLE PDF
