FEATURED PROJECT
StellarBlue.ai
I led the complete brand transformation for StellarBlue.ai, creating a modern brand system and redesigning their website to better reflect their AI-driven solutions and drive measurable results.
SERVICES
Brand Strategy, Brand Identity, Web Design, Graphic Design, UI/UX Design
INDUSTRY
AI, Marketing, SaaS
ROLE
Creative Director
YEAR
2025
THE GOAL
Modernize the brand and website to better reflect StellarBlue.ai’s AI-powered solutions and drive more qualified leads.
THE AUDIENCE
Business leaders and decision-makers seeking AI, marketing, or website design to grow their businesses.
THE SOLUTION
A cohesive brand system and modern, responsive website designed for clarity, trust, and conversions.
THE RESULTS
The site saw a 75% increase in clicks and a 141% increase in CTR within the first month after the new website launched.
STRATEGIC DECISIONS
Rather than just redesigning the interface, I focused on a few key decisions that would have the biggest impact on usability, scalability, and conversion.
Simplified the User Journey
I reduced navigation complexity and reorganized content around the questions prospects actually ask, making it easier to find services and take action.
Clarified the Brand Message
I reframed the website around business outcomes rather than service descriptions, positioning StellarBlue as a strategic growth partner.
Established a Scalable Design System
I created reusable design patterns and a cohesive visual language that could extend across future pages, marketing materials, and internal assets.
THE IMPACT
A stronger brand, a better experience, and measurable results from day one.
75%
Increase in Clicks
141%
Increase in Click-Through Rate
BRAND SYSTEM
My goal wasn’t just to redesign a website. It was to create a scalable brand system that could continue evolving long after launch. I developed a cohesive visual identity that established a modern foundation across every customer touchpoint.
LOGO
COLOR PALETTE
TYPOGRAPHY
ICONS & IMAGERY
GRAPHIC ELEMENTS
THE BRAND IN ACTION
Following launch, the internal marketing team continued expanding the brand using the visual system I created, demonstrating that the visual system could scale across future marketing materials and brand touchpoints.
THE BRAND IN ACTION
Following launch, the internal marketing team continued expanding the brand using the visual system I created, demonstrating that the visual system could scale across future marketing materials and brand touchpoints.
