StellarBlue.ai
I led StellarBlue.ai’s brand and website redesign, establishing the visual standards, reusable components, and templates that enabled other designers to build pages independently while maintaining a consistent identity.
Reported first-month results
A stronger brand, a clearer experience, and measurable results within the first month.
75%
Increase in Clicks
141%
Increase in Click-Through Rate
The Project
I redesigned the homepage on my own initiative and presented the concept to leadership. After gaining buy-in for a full-site redesign, I established the visual standards and reusable framework, then reviewed pages created by other designers to maintain quality and consistency.
My Role:
Creative Lead, responsible for the visual system, initiating the website redesign, establishing reusable patterns, and reviewing work created by other designers
Team:
Me (creative lead and designer), leadership, and two additional members of the creative team
The Challenge
StellarBlue needed a clearer way to communicate complex AI solutions and organize an expanding range of services. Its visual identity lacked consistent standards, and the website needed a modern look with reusable templates and patterns that the creative team could extend.
- Inconsistent Brand System: Missing standards across color, typography, iconography, imagery, and service areas.
- Service Complexity: Expanding offerings needed clearer organization and user paths.
- Design Scalability: The creative team needed reusable visual patterns and templates
Built for Teams
I built reusable components and templates in Elementor with predefined design settings. Other designers could adapt content and service-specific styling without starting each section from scratch, and the system was adopted across the website.
I also created a case-study template that non-designers use to add client projects to the website. This gives the team a repeatable way to create new case studies within an established design framework, rather than designing each project page from scratch.
Contact Sections
What Remained Consistent (My Original Component):
Established layouts and form styling
What Others Could Adapt (Team Adaptations):
Messaging, form fields, and service-specific color variations
FAQ Accordions
What Remained Consistent (My Original Component):
What Others Could Adapt (Team Adaptations):
Content and Feature Sections
What Remained Consistent (My Original Component):
Established styling for icons, typography, and spacing
What Others Could Adapt (Team Adaptations):
Visual Transformation
The new brand and website create a clear, modern experience that reflects StellarBlue’s expertise and makes their services easy to understand and explore.
01
Focused Value Proposition
The updated headline brings websites, marketing, and AI into one message tied to business growth.
02
More Explicit Service Choices
The redesigned cards pair service categories with concrete examples of the work offered.
03
Consistent Visual Hierarchy
A deep-purple hero, defined text grouping, and simpler card frames replace the broader gradient treatment.
Brand Guide
I expanded StellarBlue’s visual identity into a scalable brand system with clear standards for color, typography, imagery, iconography, UI elements, and supporting graphics.
Open the guide using Enter or Space. Once opened, use the Previous pages and Next pages buttons, or the left and right arrow keys. A list of direct page image links follows the interactive guide.
The Brand in Action
Let's build something great together
I’m looking for my next opportunity to create thoughtful, high-performing web experiences with a team that values great design.
Web and Brand Designer
© 2026 Amanda Gomez. All rights reserved.