EagleHawk Consulting

I developed a visual identity for EagleHawk Consulting, a financial and bookkeeping consultancy serving managed service providers (MSPs). The work brought its logo, typography, colors, and client-facing materials into a consistent brand system, with additional concepts for future social content and conference outreach.

The Project

Scope:

Brand identity, business materials, and proposed marketing applications

My Role:

Logo refinement, color and typography standards, brand documentation, business materials, and promotional concepts

In Use:

Refined logo, business cards, branded polo, and client documents

Concepts:

Social graphics and promotional merchandise for future marketing and IT-conference opportunities

The Challenge

As a new financial and bookkeeping consultancy serving MSPs, EagleHawk needed a recognizable identity and consistent client-facing materials. The challenge was to establish a visual foundation that could support everyday business communications while extending into future marketing.

The identity needed to work across different contexts without becoming a collection of unrelated designs. Business cards, documents, and apparel would put it into use immediately, while social and conference concepts would explore how it could grow.

The Brand

I began with an AI-generated logo concept, refined the eagle mark, and established the final logo alongside its color palette and typography. I documented the identity in a brand guide covering logo usage, colors, typography, and visual standards.

The applications combine navy with teal and purple accents across light and dark compositions. The typography pairs Poppins headings and Poppins Light subheadings with Inter body text, establishing a shared hierarchy across materials.

AI Generated Concept

01 Finalized Logo

02 The Colors

Headings: Poppins

Subheading: Poppins Light

Body: Inter

03 The Type

Brand Materials in Use

EagleHawk currently uses the refined logo and the business cards, polo, and client documents I designed. These applications put the identity into everyday communications rather than leaving it as a proposed visual direction.

Business Cards

Business Documents

Branded Polo (Digital Mockup)

Concepting a Digital Presence

I explored how the identity could extend into social content through concepts focused on bookkeeping, financial clarity, and MSP business needs. The examples use headline hierarchy, selective accent color, and light and dark compositions to carry the brand into a digital format.

These concepts establish a proposed direction for future digital marketing. They extend the identity beyond business materials while keeping the same typography, color relationships, and visual language.

Concepts for the Future

One of EagleHawk’s growth goals is to exhibit at IT conferences. I developed merchandise concepts to explore how the identity could extend into that future setting, including T-shirts, a tote, bottles, notebooks, and other giveaways.

The concepts apply the brand across different sizes, materials, and message formats, from a small logo placement to larger typographic designs. The selection includes both restrained logo applications and bolder, message-led graphics.

The Outcome

The project established a visual identity and a set of business materials EagleHawk is using today. The logo, cards, polo, and documents provide a consistent foundation across its current client-facing touchpoints.

The social and merchandise concepts extend that foundation into possible next steps. Together, the work gives EagleHawk an identity in practical use today and a visual direction for future marketing.

Let's build something great together

I’m looking for my next opportunity to create thoughtful, high-performing web experiences with a team that values great design.

Web and Brand Designer