Fox Cities Chamber Octoberfest Weekend
Redesigned the Octoberfest Weekend website to create a seamless experience across two signature events: Octoberfest and License to Cruise. The new site simplifies navigation, highlights each event’s unique brand and makes it easy for visitors to find the right information.
SERVICES
Website Design, Art Direction, Motion
INDUSTRY
Events & Entertainment
ROLE
Creative Director
YEAR
2026
The Challenge
Octoberfest Weekend includes two distinct events – Octoberfest and License to Cruise – each with its own identity, schedule, and audience. The previous website made it difficult for visitors to distinguish what information belonged to each event, creating confusion.
The Solution
I created a unified website experience with two clearly defined sections, each featuring its own visual identity while maintaining a consistent layout, navigation, and user experience.
To make each event feel more engaging, I developed the creative direction and CSS interactions for animated page elements throughout the site. Character animation was produced by the StellarBlue.ai video team based on my creative direction.
My Role
Art Direction & Interaction Design
CHARACTER ANIMATION (RIGHT)
Created by the StellarBlue.ai video team
PAGE SCREENSHOT
ANIMATION (HOVER TO PLAY)
ANIMATION (TAP TO PLAY)
PAGE SCREENSHOT
ANIMATION (TAP TO PLAY)
PAGE SCREENSHOT
ANIMATION (TAP TO PLAY)
The redesign created a unified experience across multiple events while allowing each event to maintain its own branding, resulting in clearer navigation, stronger event recognition, and a more engaging experience for visitors.
