FEATURED PROJECT
Vertex Systems
I redesigned the website, refreshed the visual identity, and created marketing assets that helped communicate Vertex’s software solutions with greater clarity and consistency.
SERVICES
Website Design, Brand Refresh, Marketing Design, Campaign Creative
INDUSTRY
SaaS
ROLE
Digital Marketing & Multimedia Specialist
YEAR
2024
THE GOAL
Modernize Vertex’s digital presence while preserving the familiarity existing customers already recognized and trusted.
THE AUDIENCE
Nonprofits, rehabilitation facilities, and IDD organizations managing complex operations, compliance, billing, and case management.
THE SOLUTION
A refined visual identity, redesigned website, and consistent marketing assets built around clarity, trust, and technical expertise.
THE RESULTS
A stronger, more professional brand that better supported marketing, sales conversations, and future growth.
STRATEGIC DECISIONS
Rather than reinventing the brand, I focused on strengthening its existing visual language through thoughtful design decisions that improved usability and consistency.
Modernized Without Reinventing
Created reusable graphic elements, photo treatments, and layout patterns that brought consistency across the website and supporting marketing materials.
Simplified the User Experience
Reorganized content, improved visual hierarchy, and refined page layouts to help users quickly understand Vertex’s software solutions and navigate the site with confidence.
THE IMPACT
A more modern and professional digital experience that better reflected Vertex’s expertise while creating a flexible visual foundation for future websites, marketing campaigns, and sales materials.
BRINGING THE BRAND TO LIFE
Following the website redesign, the refreshed visual style expanded across marketing campaigns and customer communications. These examples show how the system supported future initiatives across multiple formats.
WHITEPAPER
OVERVIEW BROCHURE
CASE STUDY
INFOGRAPHIC
FEATURED VIDEO
To support digital marketing efforts, I created a promotional video using motion graphics and effects that extended the refreshed visual identity.
Created to reinforce brand messaging.
Used across social media, presentations, and ads.
Created for use across social media, presentations, and digital advertising.
